adminGoogle has updated its App Campaigns to use the Gemini AI model. This change will help developers reach more users with less effort. The new system automates both creative and targeting decisions. It uses real-time signals to choose the best ad format and audience for each impression.
(Google’s App Campaigns Automate Creative and Targeting With Gemini.)
Before this update, marketers had to create multiple ad variations and set detailed targeting rules. Now, Google’s system handles most of that work automatically. It pulls from existing app assets like images, videos, and text. Then it builds ads that fit different placements across Google’s network. This includes YouTube, Search, Discover, and partner apps.
The integration of Gemini allows the system to understand user intent better. It matches ads to people who are more likely to install or engage with an app. Google says early tests show improved performance. Advertisers saw higher conversion rates and lower costs per action.
This automation is part of Google’s broader push to simplify app marketing. The company wants developers to focus on building great apps instead of managing complex campaigns. With fewer manual steps, even small teams can run effective global campaigns.
Google also made changes to how campaign goals are set. Users now pick a main objective like installs or in-app actions. The system then optimizes everything else toward that goal. There is no need to adjust bids or audiences by hand.
(Google’s App Campaigns Automate Creative and Targeting With Gemini.)
The feature is rolling out globally over the next few weeks. It will be available to all App Campaigns advertisers at no extra cost. Existing campaigns will get the update automatically. New campaigns will use Gemini from the start.
