Facebook is seeing a big rise in unboxing videos. These short clips show people opening new products for the first time. Shoppers love watching them because they feel real and honest. Many buyers say these videos help them decide what to buy online.

(Facebook and the Power of Unboxing Videos for E-commerce Products)

Brands are noticing this trend too. They now send free items to popular creators just so they will post unboxing content. The goal is simple: get more eyes on their products. When viewers see someone excited about a new gadget or beauty item, they often want it too.

Facebook’s algorithm helps these videos spread fast. Posts with high engagement—likes, comments, shares—get shown to more people. Unboxing clips usually get lots of interaction because they spark curiosity. People ask questions like “Is it worth it?” or “How does it work?” That keeps the conversation going.

Small businesses benefit as well. They do not need big ad budgets. A single viral unboxing video can bring in hundreds of new customers. Some sellers even film their own unboxings using just a phone and good lighting. It costs little but can pay off big.

The power of these videos lies in their simplicity. There is no fancy script. Just real reactions in real time. Viewers trust what they see more than polished ads. That trust turns into sales.

(Facebook and the Power of Unboxing Videos for E-commerce Products)

Facebook continues to support this kind of content. The platform makes it easy to go live or upload short videos right from a phone. Creators can tag products, add links, and even sell directly through their posts. This turns casual viewing into instant shopping.