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Sony and the United Nations announced a new partnership today. This collaboration supports the UN’s Sustainable Development Goals. The agreement brings together Sony’s technology and the UN’s global reach. Both organizations aim to boost awareness and action on critical worldwide issues.
(Sony and United Nations Partner for Global Goals)
The partnership includes several key projects. Sony will provide technical support for UN initiatives. This support covers imaging equipment and audio-visual tools. Sony’s technology will help document progress on the Global Goals. It will also assist in creating compelling content about these challenges. Joint awareness campaigns are planned too. These campaigns will use Sony’s entertainment platforms. PlayStation Network and Sony Pictures Television are involved. The goal is to reach vast audiences worldwide. This effort targets the UN’s 17 Sustainable Development Goals. These goals address poverty, inequality, climate change, and peace. Achieving them requires urgent global cooperation. Many people still lack awareness of these critical targets. The Sony-UN partnership directly tackles this awareness gap. It uses powerful storytelling and technology to educate the public. The aim is to inspire individuals and communities everywhere to take part.
(Sony and United Nations Partner for Global Goals)
Sony Group President Hiroki Totoki emphasized the shared purpose. He stated Sony believes in the power of creativity and technology. He said the company is committed to helping build a better world. UN Under-Secretary-General Melissa Fleming welcomed the partnership. She highlighted the need for innovative approaches. She noted reaching the SDGs demands engaging everyone. She expressed confidence this collaboration will make a real difference.