**PRESS RELEASE: Businesses Embrace Interactive Facebook Tools to Drive Traffic**

(Creating Interactive Content on Facebook (Quizzes, Calculators) for Links)

Businesses now use interactive content on Facebook to get more clicks on their links. Traditional posts often get low engagement. Quizzes and calculators offer a better way. These tools make users actively participate.

Facebook quizzes are very popular. Companies create quizzes about products, services, or industry topics. A quiz might ask “Which Software Plan Fits Your Business?” or “Test Your Industry Knowledge”. Users enjoy taking these short tests. They often share their results with friends. This sharing brings new people to the page. Importantly, the quiz results page can include a prominent link. After finishing the quiz, users see a button leading directly to a website, landing page, or offer. This link placement feels natural after the interactive experience.

Calculators provide immediate, useful value. A financial services firm might offer a “Loan Repayment Calculator”. A home improvement company could provide a “Project Cost Estimator”. Users input their details. The tool gives them a personalized answer. This solves a problem or answers a question instantly. Users appreciate the helpful tool. They are more likely to trust the brand afterwards. Like quizzes, calculators end with a clear call to action. This usually includes a link for more information, a consultation, or a related service. The link follows the valuable interaction.

(Creating Interactive Content on Facebook (Quizzes, Calculators) for Links)

Both quizzes and calculators boost engagement significantly. Users spend more time interacting with the brand. This interaction creates a stronger connection than just reading a post. Click-through rates on the included links are much higher than standard post links. Businesses report seeing real traffic increases. They also gather useful data on user preferences through quiz answers or calculator inputs.