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Facebook Tests A “Shop” Tab In Facebook Watch Parties
(Facebook Tests A “Shop” Tab In Facebook Watch Parties)
MENLO PARK, Calif. – Facebook is testing a new “Shop” tab directly within Watch Parties. This feature lets users browse products while watching videos together. Facebook announced the test today. The company wants to make shopping during shared viewing easier. Watch Parties allow people to watch videos simultaneously. Users can comment and react in real-time. Adding a shopping tab aims to integrate commerce into this social experience. Facebook sees potential in combining viewing and buying. The test involves a select group of users. The Shop tab appears alongside the video during a Watch Party. Users can click it to see featured products. These items relate to the video content. This keeps shopping relevant to what people are watching. Users can explore products without leaving the party. They can discuss items with friends watching too. Facebook believes this makes shopping more social. It could benefit businesses using Facebook. Companies can showcase products to engaged viewers. This is part of Facebook’s broader commerce push. The company has expanded shopping features across its apps. Instagram Shopping and Facebook Shops are existing examples. The Watch Party Shop tab is another step.
(Facebook Tests A “Shop” Tab In Facebook Watch Parties)
Feedback from the test will guide development. Facebook will refine the feature based on user response. There is no word yet on a full rollout. The company did not share a timeline. This test shows Facebook’s focus on social commerce. They aim to create seamless buying experiences. Watch Parties with a Shop tab represent this effort. The goal is linking social interaction and online shopping. Facebook hopes users enjoy this new option. Businesses might find new ways to connect with customers. The test is ongoing.