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Twitter Tests New Push Notifications for Unverified Users
(Twitter Tests Intuitive Push Notifications, Unverified)
Twitter is trying a different way to send alerts to people without blue checkmarks. The platform now experiments with “intuitive” push notifications. These alerts aim to feel more personal and relevant. The test targets unverified accounts. These users might get notifications about popular topics near them. They could also get alerts about tweets gaining traction in their network. The goal is to bring people back to the app more often. Twitter calls these alerts “intuitive.” This means the system tries to guess what each user finds interesting. It uses signals like location and who a user follows. The company hopes this feels less random than older alerts. Push notifications are very important for Twitter. They remind users to check the platform. Getting these alerts right can mean people open the app more. More engagement usually helps Twitter’s business. This change focuses specifically on unverified users. Verified users often get different features. Twitter seems to want better tools for its largest user group. Making their experience better could keep them active. Reactions to the test are mixed. Some users welcome more relevant alerts. Others worry about getting too many notifications. People also question how Twitter decides what is “intuitive.” Privacy concerns sometimes surface with location-based features. Twitter confirmed the test is active now. It is happening for a limited group of users globally. The company did not say how long the test will run. Success depends on user feedback and engagement data.(Twitter Tests Intuitive Push Notifications, Unverified)
This move follows other recent changes to notifications. Twitter constantly tweaks how it interacts with users. The fight for attention in social media is intense. Platforms need features that stand out.